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Making it easier, manage, Search and resume chats in ChatGPT

Role

UX Designer,

UX Researcher

Duration

6 Weeks

Team

2 UX/UI Designers

Mentor
What is the problem?
ChatGPT users often struggle to manage and revisit multiple conversations, especially when using the tool for ongoing tasks or long-term projects.
AI tools like ChatGPT have become deeply integrated into our daily routines, from quick recipe ideas and workout tips to complex research help, writing support, and coding assistance. As users rely more heavily on AI to assist with a wide range of tasks, the conversations they have with these tools become more valuable, and more numerous. However, users still have some problems:
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Understanding users’ core needs
ChatGPT Is Great For Thinking, but Poor for Tracking:
The Organizational Limits of ChatGPT
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Interview
To better understand user behavior and pain points, we interviewed with 7 ChatGPT users over Zoom.We asked participants to share their screens. This allowed us to see firsthand how they navigate the platform, manage multiple conversations, and attempt to find or resume past chats.
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What Also Users said:
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ChatGPT has two types of Users: 
We categorized users into two key profiles based on their needs and motivations:
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⚡Project-based users who use ChatGPT for both simple and complex tasks, face a clear need for better structure and organization.
📌 We identified project-based users as our core audience, given their need for structured, long-term, continuous interaction with ChatGPT.
🟢 Let’s pause for a moment and see how users organize their digital files in practice:
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Competitive Analysis
All AI Chatbots Recognize the Importance of History, but How Do They Handle It?
We analyzed leading AI tools in the market such as Gemini, Claude, Grok and ChatGPT to explore how they support users in organizing their chat histories.
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🔴 Despite these features in ChatGPT, many users are unaware of them or do not use them effectively.

💡AI chats are evolving, and as the leader, ChatGPT needs to lead the way. Yet key user challenges remain.
Storyboard
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Their boss popped in with a surprise, the meeting was tomorrow. Mia froze. They hadn’t even touched the draft since last month.
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Mia searched ChatGPT for last week’s client draft.
With the meeting still a week away, there was no rush, yet.
They rushed to ChatGPT. Mia searched through skincare ideas, branding drafts, even a duck poem. But with no folders or filters, the draft was lost in the clutter.
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Leo scrolled through Mia’s messy chat list “London project,” “dog food,” “client something.” Then: “how to deal with an annoying coworker.” Mia stayed still.
 “At least you should rename important chats,” Leo said.
By morning, they managed to finish a rough draft ,not ideal, but enough for the deadline.
 Without proper chat organization tools, the process was inefficient and exhausting.
They couldn’t find the draft,  but Leo had copied bits into Google Docs. Still, they had to start over: tired, late, and frustrated.
Ideation
Now It's Time to Think in Solution
In the ideation phase, we built on the insights gathered from our user research to brainstorm targeted solutions. To stay focused on what matters most, we used an Impact-Effort Matrix to prioritize ideas that were both doable and meaningful aiming for improvements that would help users and make their experience better.
Project Creation Reminder
Users are often focused on the conversation and may forget to create a project. To support them, we can include a gentle reminder at the end of the response, letting them know they can easily create a new project from this chat.
Find faster with tags
Users can Start with their most-used tags, get smart suggestions from GPT, or create your own, so they can organize chats by topic and search their history more easily.
Project page - All project page
Instead of endlessly scrolling through the sidebar to find a past chat, users can now explore and manage their work more easily with the new All Projects page, each project has its own space with organized chats, files, and integrated tags.
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